20060124

WAL-MART

EAP2 WW
Pract. S/R
ERIC JANG

E. Kaiser said that Wal-Mart is the biggest store in the world. Some people don’t like Wal-Mart, and the other people like Wal-Mart. There is the UFF-DA WAL-MART, which is the anti Wal-Mart group. Actually, some states don’t support development of Wal-Mart. Nevertheless, Wal-Mart is going to try to build bigger stores.
It is obvious that not only does Wal-Mart give us convenience to our life, but also we can buy anything, because there are so many kinds of stores such as food store, a drug store, and whatever. Also we can conduct our banking service. However, some people don’t like the supercenters of Wal-Mart because they believe that many stores are killed by Wal-Mart. I think that it is war to arrive in the world. We can solve these problems in three ways.

First, Wal-Mart should support other stores, if the small stores recognized them. I know the US is in times of open competition. However, they should know that it is not open competition if they hurt any rival stores. If Wal-Mart supported the many small stores, they could be the real and perfect store in the US. For example, there are obviously special goods, which are not goods of Wal-Mart, each town. Therefore, if Wal-Mart advertise for stores, they can make a good relationship each other.

Second, Wal-Mart should not expand any more. When Wal-Mart came into being in the US, many people gave cheers to Wal-Mart because it had epochal marketing. This means that people were fine about normal Wal-Mart. However, if Wal-Mart wants to extend to huge stores, people don’t like that, because people want to see much kind of stores. For example, if exists only Wal-Mart in the US, probably many people don’t want this situation, because people have to buy all stuff in Wal-Mart.

Third, Wal-Mart should not try to build huge stores, but should think about how to manage the quality of Wal-Mart. It is not true that people like only huge stores. If a store is just a big store, people will not go there because there is nothing to buy. And now, Wal-Mart has many problems. For example, there are not a variety of goods, and there are no high-quality goods. Wal-Mart pursues only system of cheap goods.

In conclusion, Wal-Mart gives us convenience in our lives, but they are killing small stores. There was a wise saying from Korea a long time ago that if you have a lot of cupidity, you will be perished by your cupidity. This means that Wal-Mart could be the best market in the US without small stores. However, if they still try to build supercenters in a town, they will be resented by many customers and small storekeepers. In fact, some people who hate Wal-Mart made the group, which is UFF-DA WAL-MART. They are not going to buy anything in Wal-Mart. If this group would develop to a huge group in the US, Wal-Mart could not stay in the US any more.

Kaiser, E. (July 12, 2003). Some cities resisting Wal-Mart expansion. Reuters, Common Dreams News Center. Retrieved on January 17, 2006 from http://www.commondreams.org/headlines03/0712-06.html
commondreams

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